Quebec’s liquor board, known as SAQ, has decided to pause its plans to open approximately 100 micro stores in urban areas for further consultations. The concept of offering a selection of about 30 products in grocery stores and convenience stores in urban areas is still on the table, according to SAQ spokesperson Linda Bouchard. The Crown corporation aims to extend its consultations, particularly focusing on the public health implications of this new initiative.
Bouchard emphasized that the SAQ is proceeding with the project in a pilot mode to gather feedback, learn, and make necessary adjustments for the project’s success. No specific timeline has been announced for the duration of these consultations.
In a related development, SAQ has already introduced eight mini stores to its network since last spring. These pilot projects have yielded “conclusive” results, according to the Crown corporation. The mini stores aim to cater to the preferences of young adults by providing a localized service, as explained by CEO Jacques Farcy in an interview earlier this year.
However, the SAQ store and office employees union, affiliated with the CSN, has criticized the concept, viewing it as a form of privatization of SAQ’s activities. Concerns have been raised about the potential lack of stringent measures for responsible alcohol sales in mini-agencies compared to traditional branches.
While convenience stores and grocery stores are permitted to sell certain alcoholic beverages, the union and industry stakeholders question the consistency in ensuring responsible sales practices in these new outlets. Martin Lachance, the union president, highlighted the potential risks to public health and safety posed by the sale of strong alcohol and youth-targeted beverages until late hours in convenience stores across the city.
In response, the Quebec Food Retailers Association has expressed support for the initiative, considering its members as valuable complements to SAQ stores. However, concerns remain about the fair selection of grocery stores and convenience stores as potential mini-agencies in the sector.
Both the union and industry stakeholders welcome the ongoing consultation process but express reservations about the SAQ’s determination to move forward with the project. The focus on public health implications and responsible sales practices remains a key point of contention.



