Undeterred by President Trump’s decision to cancel trade discussions with Canada following the airing of Ontario Government-funded TV ads, British Columbia’s Premier David Eby is gearing up for a new campaign targeting an American audience.
Taking to social media on Thursday, Eby revealed plans for an upcoming digital initiative set to launch next month. The campaign aims to shed light on the winners and losers in the ongoing trade dispute, particularly focusing on the impact of tariffs on Canadian lumber entering the U.S.
Eby emphasized the need to directly address American consumers in the construction and renovation sectors, highlighting the rising costs attributed to Trump’s additional tariffs on top of existing softwood duties. The Premier stressed that Canadians should not bear responsibility for these imposed tariffs.
The details regarding the rollout and platforms for these ads have not been disclosed by Eby.
In response to the Ontario government’s ad featuring former President Ronald Reagan warning about the economic risks associated with tariffs, Trump terminated all trade discussions with Canada. However, following discussions between Ontario Premier Doug Ford and Prime Minister Mark Carney, the airing of the ad has been paused.
Ford clarified that the goal of the ad was to spark a dialogue about the American economy and the repercussions of tariffs on workers and businesses. Although the ad will still be broadcast during the first two World Series games between the Toronto Blue Jays and the L.A. Dodgers on Friday and Saturday, its scheduling beyond that remains uncertain.
The Ontario government’s $75 million ad campaign, initially slated to run until January 2026 on major U.S. news outlets, has already reached a wide audience across platforms like Newsmax, Bloomberg, FOX, NBC, CBS, and CNBC.