British Columbia Premier Plans Anti-Tariff Ad Blitz After Trump Cancels Trade Talks
British Columbia Premier David Eby is moving forward with a bold plan to launch a series of anti-tariff advertisements targeting the American public. This decision comes in the wake of U.S. President Donald Trump accusing Ontario of derailing trade discussions with Canada through a campaign.
Eby initially announced the ads as a measure to protect the province and Canada from the looming threat posed by U.S. softwood lumber tariffs. Following the abrupt halt of U.S.-Canada trade talks last week, Eby stresses the urgency of communicating the message about tariffs directly to Americans. As a result, the province is gearing up to launch an extensive advertising campaign.
Drawing a distinction from Ontario’s efforts, Eby asserts that the scale and focus of British Columbia’s ads are different. He makes it clear that he fully backs Ontario’s campaign.
A spokesperson from Eby’s office discloses that the anti-tariff ads are slated to be broadcast in November.
Notably, Ontario recently made waves with a $75 million advertising push in U.S. markets. The campaign featured excerpts from a 1987 speech by former U.S. president Ronald Reagan, warning against the negative impacts of tariffs, such as triggering trade conflicts and harming economies in the long term.