Les Produits du Québec has launched a new campaign aimed at promoting local purchasing and emphasizing certification marks that guarantee products are truly made in Quebec. The initiative, titled “Spot the Little Houses in the Aisles,” is set to kick off on November 3 and will run until early February. The campaign will be featured across various Quebec media platforms, urging consumers to identify the distinctive “little house” logos on non-food items.
Timed strategically during the holiday season and major shopping events like Black Friday and Cyber Monday, the Quebec government and Les Produits du Québec have invested nearly $1 million in this promotional drive.
This campaign gains significance amidst the growing trend of purchases from low-cost Chinese platforms like Shein and Temu, which are impacting the Quebec economy due to customs duties, as highlighted by Samuel Poulin, the Minister for the Economy and Small and Medium Enterprises.
Poulin stressed the importance of supporting local businesses, especially during a time when economic challenges are prevalent. The minister aims for this campaign to boost Quebec’s economy by encouraging consumers to allocate a portion of their budget towards purchasing Quebec-made products.
Elfi Morin, the executive director of Les Produits du Québec, emphasized the clarity and trustworthiness of their logos, designed, made, and produced in Quebec. These logos aim to guide consumers in making informed decisions while shopping, eliminating any confusion surrounding the origin of products.
The campaign urges the public to seek out the recognizable blue house logos both online and in physical stores, ensuring transparency in product origins and fostering support for Quebec-based businesses.
