The Montreal Children’s Hospital has launched a unique and heartwarming campaign called “Healing with a Twist” to showcase the vibrant energy children exude once they recover from illness. This innovative initiative, unveiled recently, celebrates the return of children to their mischievous and playful selves post-treatment.
Kim Fraser, the hospital’s vice-president of communications, marketing, and community relations, emphasized the importance of children being a little “bratty,” indicating that a spirited and lively child is a healthy child. The campaign showcases kids who have been discharged and have quickly resumed their usual playful antics, highlighting the message that recovery often means the return of noisy, messy, and spirited behavior.
The campaign has been expanded across the city, with ads displayed on bus shelters and billboards, aiming to reinforce the hospital’s message of embracing the joyful and energetic nature of children after they heal. Fraser attributed the positive outcomes to the generous support from donors, describing it as a cause that brings a smile to people’s faces.
In a touching story, Annie Mcareavy and Ben Nigg shared their experience at the Montreal Children’s Hospital after their daughter, Margaret, was born prematurely at 26 weeks. The couple, originally from Denver, expressed their gratitude for the exceptional care and support they received during a challenging time. They highlighted the importance of donor-funded resources that made their stay more manageable and less stressful.
Staying at the Pavillon Kat Demes, a residence provided by the hospital’s foundation for families with children undergoing treatment, Annie and Ben found solace in the warm and welcoming environment. They emphasized the importance of taking each day as it comes and expressed their appreciation for the support that made their difficult experience more bearable.
P.K. Subban, a well-known spokesperson for the hospital’s foundation, continues to make a significant impact by matching donations to support families in need. His generous contributions have helped thousands of families annually, showcasing the vital role of public support in assisting families during challenging times.
As the hospital faces crucial funding needs, the foundation urges ongoing public support to ensure that families continue to receive the care and assistance they require. With a significant portion of its annual revenue dependent on donations received between September and December, every contribution plays a crucial role in helping families navigate the hardships of medical crises.
