Canadians Find Value in Loyalty Points and Cash-Back Cards for Everyday Spending
In a world where every dollar counts, many Canadians are turning to rewards points and cash-back cards to make the most of their everyday purchases. By strategically utilizing loyalty programs, consumers are finding ways to stretch their budgets and earn rewards on items they would buy anyway.
Patrick Sojka, founder of Rewards Canada, suggests that while signing up for multiple programs can be beneficial, it’s important to be mindful of information overload from a flood of emails. Sylvie De Bellefeuille from Option Consomateurs highlights the trade-off involved, noting that while these programs aren’t entirely free, they offer companies valuable insights into consumer spending habits.
With an average of about a dozen loyalty programs per person, Canadians are leveraging points from groceries to travel to offset their expenses. Montreal shoppers like Farouk and Evelyn Pytka see the benefits firsthand, using rewards to make their money go further, especially during challenging times.
When it comes to choosing the right program, experts emphasize the importance of aligning rewards with personal habits. Sojka recommends credit card programs and proprietary programs that offer flexibility in rewards, catering to different preferences. Programs like Air Canada AeroPlan and Scene Plus are popular choices for those interested in travel and entertainment rewards.
While many embrace loyalty programs, some like Eric Leterte are cautious, preferring programs that offer quicker rewards. De Bellefeuille stresses the importance of understanding the fine print and privacy policies, particularly in Quebec where consumer protection laws safeguard against devaluing points and expirations without notice.
