Many Canadians struggle to stay active not due to lack of motivation or time, but because of affordability issues, experts reveal.
Zach Weston, the executive director of the Fitness Industry Council of Canada (FIC), emphasizes that the primary reason for insufficient physical activity among people is the belief that they cannot afford it.
Representing a national association that oversees Canada’s fitness sector, including gyms, studios, and wellness facilities, Weston sheds light on the challenges faced by approximately six to seven million Canadians, constituting 15 to 16 percent of the population, who are members of fitness facilities.
A report on fitness affordability referenced by the FIC highlights cost as the main deterrent for Canadians not engaging in fitness activities, with lack of time trailing behind in fourth place.
Despite the presence of budget-friendly gym options, Weston points out that perceptions and policies also significantly impact people’s decisions.
The council suggests that a mere 10% reduction in fitness costs could lead to up to 2.5 million more Canadians viewing fitness as affordable, potentially saving the healthcare system over $1 billion annually through enhanced long-term health outcomes resulting from increased participation.
Weston questions the inconsistency in taxing behaviors differently, noting the contradiction in incentivizing healthy food purchases while imposing taxes on gym memberships.
The financial challenges in fitness are particularly pronounced in competitive bodybuilding, as highlighted by Sushant Thapa, head coach and owner of HT Athletic in Mississauga, who emphasizes the steep costs associated with the sport.
Thapa underscores the socioeconomic implications on performance, citing examples of athletes who initially struggled due to financial constraints but achieved better results after investing in proper support.
Beyond competitive bodybuilding, Thapa notes that costs remain a hurdle for average Canadians aiming to lead healthier lifestyles, from nutritious eating to hiring trainers and purchasing supplements.
Both Weston and Thapa stress that the issue is not lack of awareness but rather the financial burden that hinders consistent engagement in physical activities.
Weston expresses the FIC’s commitment to campaigning for tax relief to enhance fitness accessibility, while Thapa explores ways to support the community by considering sponsorship opportunities for athletes in the future.
