Quebec Boosts French-Language Content on Netflix and Spotify
Quebec residents logging into Netflix and Spotify may soon notice a surge in French-language content featured prominently on these popular platforms.
This change comes as Quebec recently passed Bill 109, a new law aimed at reaffirming Quebec’s cultural identity and enforcing the promotion of French-language cultural content. Ariane Charbonneau, executive director of the association of professional songwriters and composers (SPACQ-AE), highlighted the challenges faced by Quebec artists creating content in French, despite their presence on major digital platforms like Spotify and YouTube.
Charbonneau expressed, “For our artists, gaining visibility is a major struggle.” A study by L’Observatoire de la culture et des communications du Québec (OCCQ) revealed that only five percent of the top 10,000 streamed songs in 2023 were by French Quebec artists.
The new law not only guarantees the right to discover and access French-language cultural content within Quebec’s Charter but also mandates the establishment of a Discoverability Bureau under the Ministry of Culture to oversee compliance with the law and its regulations.
While the government can now impose obligations on streaming platforms, TV networks, and connected device manufacturers, concerns have been raised by SARTEC—the association representing French-language screenwriters—regarding potential opposition from streaming services.
Despite the challenges, many are optimistic about the increased presence of French content on these platforms. Quebec residents and artists alike are hopeful that this move will contribute to a stronger emphasis on French culture and language in the digital realm.
Keyphrase: French-language content Quebec
