Rogers introduces Screen Break program to address excessive screen time among youth in Canada. A recent study revealed that children aged 11 to 17 spend over five hours daily on their phones, surpassing recommended limits.
The study, sponsored by Rogers, highlighted the concerning impact of excessive screen use on teenagers’ mental, physical well-being, and overall development. Despite this, only one in three youths perceive their screen time as problematic.
Parents, on the other hand, are more aware of the issue, with 90% believing their children spend too much time on screens. However, their estimates fall short of the actual average screen time by over an hour and a half.
To combat this trend, Rogers will invest $50 million over five years in their Screen Break initiative. This multifaceted program includes parental control tools, educational campaigns, partnerships with youth organizations, and research initiatives aimed at promoting healthy digital habits.
Tony Staffieri, President and CEO of Rogers, emphasized the importance of balancing connectivity with necessary screen breaks for tweens and teens. The program will also feature renowned athletes like George Springer and Marie-Philip Poulin, who will share insights on healthy screen use through engaging videos.
In addition to in-school programs and community events, the Screen Break initiative will collaborate with organizations like the YMCA to promote active living and reduce excessive screen time among youth.
The comprehensive approach of Screen Break aims to address the growing concerns around youth screen addiction and foster a healthier relationship with technology among Canadian adolescents.