The film industry in British Columbia faces challenges and hopes for a turnaround in 2026 following setbacks caused by the COVID-19 pandemic, labor disruptions, and increased competition from streaming services. B.C. Film Commissioner Marnie Gee, leading the commission at Creative BC, describes recent years as tough, with production volumes below historical averages.
While acknowledging the global nature of the industry’s struggles, Gee remains cautiously optimistic about the upcoming year. Efforts by Creative BC and the provincial government, such as increased tax credits for film productions, aim to enhance B.C.’s competitiveness in the market.
Despite B.C.’s reputation as ‘Hollywood North,’ Gee emphasizes the need to adapt to evolving industry dynamics and global competition. The province’s focus on workforce development, mentorship, and technological advancements in visual effects and animation reinforces its standing in the sector.
The Ministry of Tourism, Arts, Culture and Sport recognizes the industry’s importance, aiming to develop a Provincial Motion Picture Strategy to support long-term sustainability and growth in the face of market challenges.
As B.C. works towards a stronger film and television sector in 2026 and beyond, the industry’s economic impact and role in job creation remain crucial to the province’s overall well-being.