Lululemon Athletica Inc. has decided to remove a popular workout collection from its website following customer feedback. The Vancouver-based retailer announced that sales of the Get Low line, featuring leggings, tights, and tank tops, have been put on hold temporarily. This decision comes as Lululemon aims to address and improve upon initial feedback received from customers.
Although specific details of the feedback have not been disclosed by Lululemon, social media users have suggested that some items from the collection were transparent and had an ill fit. The Get Low line was designed to offer wearers a sculpted appearance and a lightweight feel during workouts.
Despite the pause in online sales, Lululemon plans to continue offering the Get Low collection in its North American stores. The company is actively working on enhancing the product’s quality and is strategizing its reintroduction to e-commerce platforms.