Darrell Jones, former grocery executive, is gearing up to make a significant announcement next week about his potential bid for the leadership of the B.C. Conservatives. Known for his iconic “Darrell’s deals” TV ads during his time as president of Save-On-Foods, Jones hinted at his intention to run for the leadership role left vacant by John Rustad. The unveiling is set for Tuesday in Surrey, B.C., with Jones keeping the details under wraps for now.
A website associated with Jones’ announcement is actively seeking volunteers, sign locations, and new party members, indicating a growing momentum behind his potential candidacy. If he officially enters the race, Jones will be up against six other declared candidates, including notable figures like B.C. Conservative finance critic Peter Milobar, political commentator Caroline Elliott, and former BC Liberal minister Iain Black, who recently joined the fray.
Drawing inspiration from B.C. billionaire Jimmy Pattison, Jones aims to bring a customer-centric approach to politics, emphasizing that, if elected, the people of British Columbia would be his ultimate priority. Visitors to darrell4bc.ca are invited to engage further by purchasing party memberships, contributing donations, and volunteering their support to help secure victory.

