Initiating open conversations about suicide can be challenging, but it is crucial for prevention, as stated by the president and CEO of the Quebec Association for Suicide Prevention (AQPS), who aims to shatter societal taboos.
Hugo Fournier stresses the importance of not shying away from asking individuals who appear to be struggling if they are contemplating suicide.
Dispelling common misconceptions, Fournier highlights that directly asking about suicidal thoughts can lead to honest and relieving conversations, ultimately helping alleviate the burden for those in distress.
In line with its 36th Suicide Prevention Week, AQPS is launching the campaign “Reach out, support hope,” underscoring the significance of seeking assistance and demonstrating support for those experiencing hardship.
Fournier urges Quebecers to be vigilant for warning signs such as increased sadness, alarming comments, social withdrawal, or changes in behavior, emphasizing the critical role of reaching out to individuals displaying these signs.
Despite ongoing efforts to encourage dialogue on suicide, Fournier acknowledges persisting social stigmas that hinder prevention efforts, citing mental health-related labels as a significant barrier.
While acknowledging the progress made in promoting mental well-being and suicide prevention, Fournier urges the public to utilize available resources, such as the suicide.ca platform, which offers awareness-raising content and counseling services via chat or phone.
In 2025, over 30,000 interventions were conducted on suicide.ca and through text messages, with more than 60,000 telephone interventions during the same period, highlighting the growing need for mental health support.
With approximately 500,000 visits to suicide.ca in 2025, Fournier emphasizes the diverse resources available through the mental health hotline, ensuring continuous support beyond the initial contact.
For immediate assistance:
Phone: 1-866-APPELLE (277-3553)
Text: 535353
Chat, information, and tools: suicide.ca
