The Toronto Transit Commission (TTC) recently explored the idea of opening a retail gift shop to generate extra income and enhance its brand. However, transit staff have suggested pausing this plan in favor of alternative strategies.
In a forthcoming report to the TTC board, staff detailed their review of merchandise sales in other transit agencies, the current demand for TTC-themed products, and overall interest in a dedicated retail store. The findings indicated that establishing a physical store may not be the most effective approach at this time.
The report emphasized the importance of online promotions, vending machines, collaborations with existing retail outlets, and brand licensing as more viable options to boost revenue and brand recognition. By leveraging these strategies, the TTC aims to not only increase direct income but also strengthen its brand equity and customer loyalty.
The report also highlighted the decline in royalty revenue earned by the TTC, citing reduced focus and staffing limitations as contributing factors. These challenges underscore the need for innovative approaches to merchandise sales, as outlined in the report.
City Councillor Josh Matlow previously proposed setting up a store at Davisville station or another location as a means to generate revenue and celebrate the iconic TTC brand. While acknowledging the store may not have a monumental impact, Matlow emphasized the value of promoting and supporting the transit system through merchandise sales.
Currently, the TTC operates an online gift shop featuring a range of products, including authentic maps, clothing, accessories, children’s items, and special anniversary commemorative pieces.