Crown Royal Whiskey to Stay on LCBO Shelves Following Agreement
After Premier Doug Ford’s threat to remove Crown Royal from LCBO shelves due to a bottling plant closure, an agreement has been reached with the company, ensuring the iconic Canadian whiskey remains available for purchase.
Diageo, the parent company of Crown Royal, has committed an investment of nearly $23 million to support local producers and create new opportunities for Ontario farmers and communities. This includes purchasing grain neutral spirits from Johnstown, funding ready-to-drink beverages through a Toronto-based co-packer, and allocating resources for marketing and promotion. Additionally, there are plans to explore establishing a new canning facility in Ontario.
In response to the resolution, a Diageo spokesperson expressed gratitude towards Premier Ford and his team for their leadership and collaboration. The statement emphasized Diageo’s commitment to Ontario and ensuring the presence of Crown Royal on LCBO shelves, highlighting the whiskey’s Canadian heritage.
While Crown Royal whiskey is distilled in Manitoba, it is bottled for the Canadian market in Quebec, maintaining its connection to various regions across Canada.