A digital campaign on tariffs in British Columbia is stirring controversy and concerns among Canadians, according to a political scientist at the University of British Columbia.
Stewart Prest warns of potential backlash as the province plans to move forward with anti-tariff advertisements despite fears of escalating tensions with U.S. President Donald Trump over trade negotiations. Premier David Eby stresses the importance of addressing tariff issues with Americans, emphasizing the need to highlight the impact on Canadian resources and workers.
While some question the strategic decisions behind the campaign, others see an opportunity for British Columbia to assert its economic interests and garner support. As the province gears up for a critical advertising period leading up to Black Friday, there is potential for increased engagement and messaging customization through digital platforms.
Managing Director Mikie Basi of Rely Digital notes the agility and targeting capabilities of digital campaigns, which allow for real-time adjustments based on feedback and reactions. Despite the inherent risks in such endeavors, there is optimism about the potential outreach and cost-effectiveness that could benefit British Columbia.