As the holiday season approaches, more and more people in Quebec are embracing the convenience of online shopping, with a growing reliance on artificial intelligence to help with their gift-buying.
The rise of e-commerce in Quebec is undeniable, with over half of online shoppers now preferring to make their purchases on the web. This marks an 11% increase from the previous year, as reported by the Quebec Retail Council. On average, consumers spent upwards of $1,113 during the last holiday season, and a significant 22% are looking to further increase their online shopping activities in the coming months.
Artificial intelligence tools are becoming integral to this online shopping trend, aiding shoppers in product comparisons, providing recommendations, and even offering virtual fitting experiences. Platforms like Google, ChatGPT, and Amazon are now serving as go-to sources for shoppers seeking guidance before making their final purchases.
While AI assistance is proving beneficial, experts warn against solely relying on AI-generated recommendations. Meanwhile, retailers are urged to adapt to this shifting landscape by ensuring their products are well-presented and easily discoverable through AI-powered searches.
Keyphrase: Quebec online shopping trends
