Affordability, Not Motivation, Key Barrier to Fitness in Canada
When it comes to staying active, the biggest hurdle for many Canadians is not lack of motivation or time, but rather the cost of fitness, according to experts.
Zach Weston, the executive director of the Fitness Industry Council of Canada (FIC), a national association representing the fitness sector, highlighted affordability as a major factor hindering physical activity. With gyms, studios, and wellness facilities falling under its purview, the FIC sheds light on the challenges faced by many potential fitness enthusiasts.
Statistics reveal that around 15 to 16 percent of Canadians, totaling six to seven million individuals, are members of fitness facilities. A study on fitness affordability, referenced by the FIC, identified cost as the primary deterrent for Canadians not engaging in fitness activities, ranking even above lack of time.
Although budget-friendly gym options exist, Weston emphasized the significance of perception and policy in influencing fitness participation. He pointed out the inconsistency of taxing gym memberships while offering incentives for healthy food purchases, suggesting a need for reevaluation of tax policies to promote physical activity.
Reducing fitness expenses by approximately 10 percent could encourage an additional 2.5 million Canadians to view fitness as affordable, potentially generating substantial healthcare savings through improved long-term health outcomes.
The financial strain of fitness extends beyond recreational activities, particularly in competitive disciplines like bodybuilding. Sushant Thapa, head coach and owner of HT Athletic in Mississauga, highlighted the steep costs associated with serious fitness endeavors, such as show fees, travel expenses, and specialized training.
According to Thapa, socioeconomic factors can significantly impact an individual’s performance and success in fitness competitions. He shared stories of athletes who initially struggled due to financial constraints but achieved higher rankings after investing in proper support and resources.
The financial barriers persist even for everyday individuals striving for healthier lifestyles, as highlighted by Thapa. From the cost of nutritious food to gym memberships and training gear, the expenses add up, posing challenges to maintaining consistent fitness routines.
Both Weston and Thapa emphasized that the awareness of the importance of physical activity is widespread among Canadians. However, bridging the gap between intention and action remains a formidable task, especially for newcomers and those facing financial constraints.
Looking ahead, Weston affirmed the FIC’s commitment to advocating for tax relief measures to enhance fitness accessibility. Meanwhile, Thapa expressed his dedication to supporting aspiring athletes through potential sponsorship initiatives, aiming to make fitness pursuits more attainable for all.