Crown Royal Negotiations Close to Resolution as Premier Ford Signals Flexibility
A spokesperson from Diageo, the maker of Crown Royal, has revealed that discussions with Premier Ford’s team are ongoing, aiming to secure an agreement that benefits Ontarians. The talks revolve around strategies to maintain Diageo’s significant investment in the province.
Ontario Premier Doug Ford appears open to a compromise, indicating a willingness to avert his proposed LCBO boycott if Diageo presents a plan to replace the 200 jobs at stake. Ford expressed his flexibility, stating that he would be satisfied with a viable job replacement proposal.
Meanwhile, Manitoba Premier Wab Kinew suggests a positive outcome is on the horizon, hinting at a potential resolution to the dispute. Kinew emphasized the importance of finding a solution that benefits Ontario workers, downplaying expectations of a grand signing ceremony between himself and Premier Ford.
The tension arose when Diageo announced the relocation of a bottling plant from Ontario to the United States, prompting Ford’s threat to remove Crown Royal from the shelves. Despite the bottling taking place in Manitoba and Quebec, the boycott could impact a Brampton manufacturer that produces the glass bottles for Crown Royal.

