A Change in Canada’s Drinking Culture
Canada is witnessing a shift in its drinking habits, with more people choosing to cut back on alcohol consumption. According to a recent report by Restaurants Canada, 41 percent of Canadians have reduced their alcohol intake in the past year, prompting the restaurant industry to adapt to this changing trend.
Milena Stanoeva, a spokesperson for Restaurants Canada, expressed concern over the impact of this shift, noting that alcohol is a key revenue driver for restaurants. To cater to the changing preferences, many establishments are now focusing on offering non-alcoholic alternatives, such as mocktails, on their menus.
The popularity of mocktails is on the rise, with both customers and industry experts praising the creativity and flavors offered by mixologists in bars and restaurants. Even retail outlets like the Village Grocer in Markham are seeing an increase in sales of non-alcoholic beer and wine, reflecting the broader trend of consumers seeking alcohol-free options.
Brad Fletcher, president of the Village Grocer, highlighted the growing demand for non-alcoholic beverages, citing their financial benefits over traditional alcoholic drinks. He noted that non-alcoholic wines, in particular, have proven to be a lucrative product for the store.
For many individuals, the decision to drink less alcohol is driven by concerns about mental health and overall well-being. With Health Canada updating its guidance on alcohol and health, citing increased cancer risks associated with moderate alcohol consumption, more Canadians are reevaluating their drinking habits for health-related reasons.
The report by Restaurants Canada also revealed that affordability plays a significant role in the decision to drink less, especially among millennials and Gen Z. As young adults face budget constraints, they are exploring alternatives to expensive nights out, such as pre-gaming at home or opting for non-alcoholic options when dining out.