For most, brushing one’s hair is a simple routine.
But for some families, detangling their child’s knots can mean screaming, panic, and pain.
That was the reality for Montreal area resident Maya, who lives with autism. After having to cut most of her hair to make the process easier, her mother, Janice Ayotte, decided to get to the root of the problem and created this: a new brush designed for people with sensory sensitivities.
“Being neurodivergent myself and having my daughter, I knew what was missing from a typical brush,” explained Ayotte. “I knew what the problem areas were of typical brushes, and I knew what I needed to change about it.”
With two types of bristles, the ‘The Neuro Standard’ brush detangles and is gentle on sensitive scalps – avoiding any scratching sensation.
Its cushion is designed to prevent hair from getting trapped in it, helping to not have any pulling.
There’s even a parting tip at the end, so no discomfort is experienced switching to a comb.
And the soothing green colour, that was thoughtfully selected to support calmness.
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“The feedback was positive, everything was positive,” said Ayotte. “We didn’t get any kids who weren’t able to use the brush.”
“We just launched a month ago,” she added. “The feedback has been amazing, like overwhelmingly positive.”
The brush is designed, tested, and loved by the neurodivergent community. It’s available online, ready to be ordered by anyone experiencing pain while brushing.
And that’s no longer the case for Maya, who can now brush her beautiful hair herself.
“It’s because of her that she inspired me to do this for other families,” said Ayotte, smiling. “So it’s really because of her that this brush exists.”
