The provincial government is gearing up for a major update on its healthcare recruitment efforts from the United States. Health Minister Josie Osborne will be leading a press conference right before noon on Monday.
Back in June, British Columbia launched an ambitious $5 million campaign using targeted ads to entice medical professionals to join the healthcare workforce in the province. The Ministry of Health revealed that these ads were strategically placed on thousands of screens in Washington, Oregon, and California, around healthcare facilities. The campaign also extended to podcasts and popular Netflix shows.
In a press release in July, the Ministry proudly announced that over 2,000 healthcare professionals have shown interest in working in British Columbia by signing up for webinars since the start of the campaign.
Additionally, recent changes by the College of Physicians and Surgeons of BC have opened up opportunities for U.S. doctors with specific certifications to obtain full licensing in B.C. Minister Osborne confirmed that 29 American doctors have already applied for registration under this new bylaw.
With a significant $4 billion allocated in this year’s budget for healthcare, the province is dedicated to expanding its healthcare workforce. Premier David Eby has also declared plans to drastically reduce nurse application wait times from months to just days.
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Keyphrase: healthcare recruitment efforts